Real results from real systems
Anonymized case studies from teams who replaced guesswork with operating systems. These are the numbers behind the narrative.
eCPM was 35% below market benchmark across all geos. No diagnosis framework — the team was adjusting settings randomly and hoping.
Rebuilt mediation architecture from scratch: new waterfall logic, rebalanced ad source mix, introduced daily monitoring with automated alerts. Removed 3 underperforming SDKs.
eCPM increased 42% in 6 weeks. App size reduced by 28MB. Revenue stability improved — weekly variance dropped from ±25% to ±6%.
Payment success rate collapsed from 89% to 62% after expanding to Southeast Asia. Support tickets 5x'd. Revenue dropped $180K/month.
Full payment architecture redesign: new routing logic by market, added local PSPs for 4 countries, mapped compliance boundaries, built failure-reason taxonomy.
Payment success rate: 62% → 97%. Monthly revenue recovered and grew +$240K. Support tickets dropped 80%.
$500K/month ad spend with CPA swings of 40%+ week-to-week. Creative production was ad-hoc — 12 videos per month, most variations of the same concept.
Built systematic creative pipeline (120+ videos/cycle), restructured account hierarchy, established 2-week optimization cadence with documented decision framework.
CPA reduced 38%. Creative win rate improved 4x. The team scaled to $800K/month while maintaining efficiency.
Entity structure was set up by a generalist lawyer. Three red flags identified during payment provider onboarding — application rejected twice.
Restructured entity ownership chain, corrected incorporation sequence, prepared compliance documentation package, resubmitted payment applications.
Approved by 2 payment providers within 3 weeks. Launched on schedule. Estimated $150K+ in avoided restructuring costs.