You're leaving ad revenue on the table. Let's find it.
Most apps monetize at 40-60% of their potential because their mediation architecture was set up once and never revisited. We build monetization systems that compound.
MEDIATION ARCHITECTUREOptimized
AdMob
$22.40+18%
AppLovin
$19.80+24%
Unity Ads
$16.50+12%
ironSource
$14.20+31%
Others
$11.60+8%
Blended eCPM$18.40 ↑ 42%
Five traps that silently kill your eCPM
User experience vs. revenue: you're choosing when you should be optimizing both
SDK bloat — 8 networks stacked with no strategy, app size +40MB
Passive allocation: you accept whatever the waterfall gives you
eCPM dropped 30% and you're waiting for it to "come back" — it won't
Fill rate warnings you're ignoring will become account restrictions
We've managed systems that most teams will never see
Our team has operated monetization for apps processing 50M+ daily ad requests across multiple geos. We've diagnosed eCPM drops, restructured waterfalls under production load, and built monitoring systems that catch problems before they cost you money.
What you get
- Full monetization architecture audit — we'll tell you exactly where you're leaking revenue
- Mediation redesign: waterfall, bidding strategy, ad source mix optimized for your traffic
- SDK rationalization — fewer SDKs, better performance, higher revenue
- Risk monitoring setup: fill limits, traffic quality, policy exposure dashboards
- KPI-driven iteration plan with weekly checkpoints